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Our Journey

Our Story, Vision & Mission

The Journey of Shijika India Pvt. Ltd.

Every great organization begins with a purpose. The foundation of Shijika India Pvt. Ltd. lies in a deep commitment to Indian agriculture and the well-being of farming communities.

For more than a decade, Founder & CEO worked closely with farmers across India, understanding their challenges, supporting sustainable farming initiatives, and witnessing their dedication and resilience firsthand. During this journey, he realized a significant gap in the agricultural ecosystem. Despite producing high-quality organic and natural products, farmers remained heavily dependent on traditional market systems that often failed to provide them with fair pricing, direct market access, and the recognition they deserved.

This realization inspired a powerful vision: "What if we could do more than help farmers grow better crops? What if we could create a platform that directly connects them to markets and ensures they receive fair value for their hard work?"

Driven by this purpose, Shijika India Pvt. Ltd. was established in 2022 with a mission to bridge the gap between Indian farmers and global markets by creating a transparent, sustainable, and fair-trade ecosystem for organic and natural products.

Building upon this strong foundation, the consumer brand GreenGrove Organic was launched to deliver premium-quality organic products directly to consumers while ensuring that farmers benefit from equitable returns and long-term growth opportunities.

Today, Shijika India Pvt. Ltd. stands as a trusted partner for farmers, buyers and consumers across the world, committed to promoting sustainable agriculture, ethical sourcing, and delivering pure, nutritious, and responsibly produced food products.

Today

SHIJIKA INDIA PRIVATE LIMITED

8000+

Tribal Farmers Empowered

350+

Retail Products

50+

Bulk Products

Certified Organic

OneCert
NPOP
NOP
APEDA
Founder's Message

Leadership & Vision

Mr. Sandeep Lamba

True leadership is not measured by success alone, but by the positive difference we create for people, communities, and the future.

To become a globally respected and trusted leader in the organic and sustainable food industry by delivering nature's finest products with uncompromising quality, integrity, and innovation.

At Shijika India Pvt. Ltd., our vision is to become a globally respected and trusted leader in the organic and sustainable food industry by delivering nature's finest products with uncompromising quality, integrity, and innovation.

We envision a future where healthy living, sustainable agriculture and responsible business practices go hand in hand. Our mission is to bridge the richness of Indian agriculture with global markets by empowering farming communities, promoting organic and regenerative farming practices, and creating lasting value for farmers, customers and communities alike.

Driven by our purpose and guided by our core values, Shijika India Pvt. Ltd. aspires to be the preferred global partner for organic foods, herbs, spices, cereals, pulses, oils, and value-added products nourishing lives, empowering farmers, and creating a better future for generations to come.

Mr. Sandeep Lamba

Founder & Chief Executive Officer
Shijika India Pvt. Ltd.

Mr. Hemant Chaturvedi

Success is built on trust, sustained by quality, and driven by a vision to create a better tomorrow.

When we started Shijika India in 2022, we set out to solve a problem that has quietly hurt Indian farmers for generations: by the time an organic product reaches the market, it has usually passed through three or four hands farmer, local supplier, broker, processor and each one adds a margin. The farmer, who did the actual work, is left with the smallest share.

We built Shijika differently. Through our partnership with Sarthak Society and its tribal farmer network across Dungarpur, Banswara, and Pratapgarh in Rajasthan, we work as close to the source as possible sourcing spices, psyllium (isabgol), grains, pulses, oilseeds, and cold-pressed oils directly from the communities that grow them, under our GreenGrove Organic brand.

Every product we ship carries NPOP and USDA NOP certification, because trust in "organic" has to be earned, not claimed. But certification is only part of the promise. The other part is ensuring that a fairer share of every sale returns to the farmer who grew it.

We're still a young company, and we're building for the long term a stronger farmer network, our own processing facility, and a supply chain with fewer hands and more honesty in it. Thank you for being part of that journey with us.

Mr. Hemant Chaturvedi

Director
Shijika India Pvt. Ltd.

Sachin Chaudhary

Every partnership is an opportunity to grow together, create value, and make a lasting impact.

Growth is not just about expanding our business it's about growing together with our customers, partners, farmers, and communities. At Shijika India Private Limited, we believe that lasting success is built on trust, collaboration, and a shared commitment to excellence.

With every milestone, we continue to strengthen our quality standards, embrace innovation, and explore new opportunities in domestic and global markets. Our goal is to create sustainable value while delivering products that inspire confidence and satisfaction.

As we move forward, we invite you to be a part of our journey. Together, we can achieve greater success, build stronger relationships, and create a future filled with opportunities.

Sachin Chaudhary

Director
Shijika India Private Limited

Our Vision

  • To be a globally trusted leader in the organic and sustainable food industry, delivering premium natural products with uncompromising quality and integrity.
  • To promote healthy living by making pure, nutritious, and ethically sourced food accessible to consumers worldwide.
  • To empower farming communities through sustainable agriculture, fair trade practices, and long-term growth opportunities.
  • To connect the richness of Indian agriculture with global markets, creating value for farmers, customers, and communities.
  • To build a healthier, more sustainable future through innovation, responsible business practices, and environmental stewardship.

Our Mission

  • Empower farmers by promoting sustainable, organic, and regenerative farming practices that enhance productivity and livelihoods.
  • Deliver premium-quality organic foods, herbs, spices, cereals, pulses, oils, and value-added products that meet international quality and safety standards.
  • Ensure transparency, ethical sourcing, and fair market access across the entire agricultural value chain.
  • Foster innovation, strong partnerships, and responsible business practices to create lasting value for all stakeholders.
  • Contribute to the economic prosperity of rural India while protecting the environment and promoting sustainable development for future generations.